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'Forbesgate' and how publishers and advertisers can do better.
The Forbes ad scandal can prompt a better future online
Apr 19
6
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'Forbesgate' and how publishers and advertisers can do better.
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February 2024
Are we entering the age of AI Clickbait Kingpins?
An interview with WIRED’s Kate Knibbs on a weird part of the internet
Feb 22
2
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Are we entering the age of AI Clickbait Kingpins?
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November 2023
The $20Bn+ Problem at the Heart of the Internet’s Future
Overtone on "Made for Advertising" sites and what we can do about it
Nov 13, 2023
2
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The $20Bn+ Problem at the Heart of the Internet’s Future
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August 2023
We Had Our AI Read All the Articles About the Barbie Movie
Overtone article types can see how to make or break a movie campaign
Aug 4, 2023
2
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We Had Our AI Read All the Articles About the Barbie Movie
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June 2023
Overtone Battles the Pink-Slime Robots
Plus, sign-up to be one of the first people to see our new tool!
Jun 7, 2023
2
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Overtone Battles the Pink-Slime Robots
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May 2023
Relying on indirect metrics will sink you
Recent upheaval in the publishing sea deserves a deep dive into the metrics we rely on – and a peek at what we could be doing better.
May 22, 2023
2
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Relying on indirect metrics will sink you
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April 2023
AI “Reading” vs AI “Writing”
Analysing thousands of articles on Silicon Valley Bank
Apr 5, 2023
5
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AI “Reading” vs AI “Writing”
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February 2023
What's humanly possible - with AI
Looking at articles one year after the invasion of Ukraine
Feb 24, 2023
4
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What's humanly possible - with AI
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January 2023
The generative generation
AI, writing and the future of work
Jan 27, 2023
3
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The generative generation
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December 2022
Look Back to Stay Ahead
Plus Overtone's new EU-funded misinformation project
Dec 22, 2022
1
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Look Back to Stay Ahead
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November 2022
Match Stats for World Cup Media Coverage
Plus an interview with Overtone on startup podcast
Nov 18, 2022
2
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Match Stats for World Cup Media Coverage
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October 2022
A Pain in the Gas
Plus CEO Philip on "Dinformation"
Oct 13, 2022
2
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A Pain in the Gas
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