The $20Bn+ Problem at the Heart of the Internet’s Future
Overtone on "Made for Advertising" sites and what we can do about it
It’s the kind of article that you – almost certainly – click away from once you see it. You probably regret ending up there in the first place.
A clickbaity headline, some fluffy, uninspired text, a spray of SEO keywords, and lots of pop ups and links to more of the same.
Enter the world of “Made for Advertising” sites that swindle money from advertisers as well as publications who have actual readers.
Overtone’s co-founder Reagan Nunnally has spent decades understanding how articles and other content online are monetized, including years at CBS and Google. In this blog post she explores how big a problem Made for Advertising is and what Overtone is doing about it.
More about what Overtone is up to
Christopher recently gave a presentation to the WAN-IFRA Data Science Expert Group on “user needs” and how Overtone approaches them by looking at the text of articles. Members of WAN-IFRA can still view the discussion, along with The Conversation’s Khalil Cassimally.
Our co-founder also spoke last week at the World Press Institute’s New Horizons in Journalism event in Sofia (Bulgaria), discussing practical applications of AI in the newsroom with Alessandro Alviani of Ippen Media, Venetia Menzies of The Sunday Times and Ademola Bello of the New York Times. You can see the panel and others on the WPI event website.
Upcoming events
Overtone was selected as a featured startup for Web Summit, Europe’s largest tech conference now led by Katherine Maher, the company’s first female CEO. If you’re planning to be in Lisbon, feel free to stop by our booth at A420 on Wednesday or come see our showcase on Thursday for media and entertainment in the digital age.
