What is Overtone?

Overtone is a mission-driven contextual intelligence partner redefining how the digital world is understood— through the lens of human relevance.

We empower advertisers with the clarity and controls to navigate digital news and media with precision, aligning with what drives brand relevance today and brand value tomorrow.
Learn more on our website.

So what are you doing on Substack?

In addition to using our tools to help all the companies that deal with content online, we also think that there needs to be a broader conversation about making the internet a better place and the metrics that we need to get there. We send out a newsletter that uses our technology to look at content online a different way and pluck pieces from the ether than might be interesting for our readers. Along with that our newsletters include blog posts about happenings at the intersection of tech and media, interviews with interesting people and updates about our company.

We think that part of moving the internet from keywords and clicks to something more sustainable and human