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Overtone and Culture Pulse
Plus we partner with PubMatic
May 23
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Overtone and Culture Pulse
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PubMatic and Overtone Partner to Power the Open Internet with Contextual Intelligence
New partnership brings smarter media alignment to drive ROI for advertisers while supporting quality journalism, culture and consumer trust
May 7
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PubMatic and Overtone Partner to Power the Open Internet with Contextual Intelligence
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November 2024
What happened with US election "tones" + How to get people to agree with each other using AI
An interview with "Habermas Machine" creator Prof. Chris Summerfield
Nov 29, 2024
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What happened with US election "tones" + How to get people to agree with each other using AI
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How to get people to agree with each other using AI - an interview with Prof. Chris Summerfield
Exploring work on the "Habermas machine"
Nov 29, 2024
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How to get people to agree with each other using AI - an interview with Prof. Chris Summerfield
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August 2024
Year of the Election Part II: A Tone Shift in the U.S.
A more human understanding of news can help us look at the presidential race this summer
Aug 22, 2024
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Year of the Election Part II: A Tone Shift in the U.S.
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July 2024
Using AI to Understand the 'Year of the Election'
Try out Overtone's demonstration tool
Jul 3, 2024
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Using AI to Understand the 'Year of the Election'
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June 2024
Cannes Lions and the King of the Data Jungle
What helps you understand the whole elephant?
Jun 28, 2024
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Cannes Lions and the King of the Data Jungle
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The elephant on the beach, Overtone at Cannes
What happens in the south of France in June impacts everyone in media
Jun 14, 2024
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The elephant on the beach, Overtone at Cannes
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April 2024
'Forbesgate' and how publishers and advertisers can do better.
The Forbes ad scandal can prompt a better future online
Apr 19, 2024
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'Forbesgate' and how publishers and advertisers can do better.
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February 2024
Are we entering the age of AI Clickbait Kingpins?
An interview with WIRED’s Kate Knibbs on a weird part of the internet
Feb 22, 2024
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Are we entering the age of AI Clickbait Kingpins?
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November 2023
The $20Bn+ Problem at the Heart of the Internet’s Future
Overtone on "Made for Advertising" sites and what we can do about it
Nov 13, 2023
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The $20Bn+ Problem at the Heart of the Internet’s Future
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August 2023
We Had Our AI Read All the Articles About the Barbie Movie
Overtone article types can see how to make or break a movie campaign
Aug 4, 2023
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We Had Our AI Read All the Articles About the Barbie Movie
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