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'Forbesgate' and how publishers and advertisers can do better.
The Forbes ad scandal can prompt a better future online
Are we entering the age of AI Clickbait Kingpins?
An interview with WIRED’s Kate Knibbs on a weird part of the internet
The $20Bn+ Problem at the Heart of the Internet’s Future
Overtone on "Made for Advertising" sites and what we can do about it
We Had Our AI Read All the Articles About the Barbie Movie
Overtone article types can see how to make or break a movie campaign
Overtone Battles the Pink-Slime Robots
Plus, sign-up to be one of the first people to see our new tool!
Relying on indirect metrics will sink you
Recent upheaval in the publishing sea deserves a deep dive into the metrics we rely on – and a peek at what we could be doing better.
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AI “Reading” vs AI “Writing”
Analysing thousands of articles on Silicon Valley Bank
What's humanly possible - with AI
Looking at articles one year after the invasion of Ukraine
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Algorithms, AI and Articles You Would Miss Without Them

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